Category Archives: SEO

.htaccess redirects for SEO

There has always been one redirect that is Google mandated for SEO. That is to standardize the use of www vs non-www. Allowing use of both on a website can appear as two different urls with the same content. In the long run, this really isn't very important but does tend to be the first step for SEO work. To avoid that penalty, one can use a redirect to make the visitor use one preferred url.  So what is the preferred code? Believe it or not, I got new instructions… Read more

Is It Time to Switch to HTTPS?

HTTPS has been a tiny bit of Google's ranking every since 2014 and as of April of last year, they are still saying that isn't in the plans to change the weight of that element. (source) What has changed that you need to be aware of is the browsers. Both Chrome and Firefox have announced that upcoming versions will start highlighting sites that are not using the HTTPS protocol. Even if you do not need it with a static or information only sites, this is… Read more

The Truth about Responsive Templates

Even the name sounds desirable. Who wouldn't want a website template that changed to fit the medium when necessary? Who wouldn't want to just drop in a new template that solved all those issues? Who wouldn't want a mobile website that comes as part of a package? Gee, now that I think about it – kinda sounds too good to be true, huh? Magic that just fixes things. Huh, no. Sorry, as usual, it's not quite that simple. The Normal Responsive… Read more

SEO with no Content? #Fail

No one has ever accused me of being a conservative, yet I find myself becoming more conservative in my chosen career! One of those acts of moderation for me happens in the middle of SEO (search engine optimization). I recently got a new client whose site was well-positioned in the search engines for his chosen keywords.  He had hired an SEO expert to put him there and it worked like a charm. The only problem was that he wasn’t getting the business he assumed would be forthcoming. When I… Read more

SEO Linking by Richard Gilmore

Note: This is a very good article about linking for SEO. A must read! SEO is a race. And in any race learning from your competitors makes you a better runner. Even when you’re running first it’s sometimes good to look back and check the runner-ups. And if you’re not the yellow jersey guy, you absolutely should examine the leaders: their gear, their training, their strategy. In SEO the most interesting thing about your competition are their links. … Read more